Mourad has developed a deep interest in art and the entertainment industry since a very young age. Over the years he has grown a deep love more towards electronic music experimentations, which lead him to dedicate himself to his craft and passion by devoting as much of his time studying various arts, from graphic design and music to structural and lighting design, and traveling around the world to discover and learn different techniques and production skills.

His journey started by getting heavily involved in the Moroccan events industry, managing both technical & production aspects of various corporate events and festivals. He is also involved at a large scale in international productions as a technical manager as well as a music and visual performer.